This is a combination of two or more genres hybrids can have a larger audience as they will appeal to more people because there are more than one genre. this would help the film companies as more and more people would hear about the film and be more interested as it appeals to a larger target audience.
Genres are not static, but evolve. therefore, their common attributes change over time. most films are hybrid genre, since they possess the common attributes of more than one genre - Warren Buckland
As horror movies are perennially popular, film makers might start with a set horror paradigms to guarantee audience interest there are many different horror hybrids such as
-horror romance (warm bodies)
-horror war (R-point dead snow)
-horror historical drama (pride and prejudice and zombies)
-horror romcom (shaun of the dead)
more information on hybrid genres - http://en.wikipedia.org/wiki/Cross-genre
- http://www.slideshare.net/guest302df2/horror-hybrids-and-sub-genres
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