lesson on genre

                   lesson on genre

paradigm- this means the overall pattern created by a film that helps us categorise.

convention- the individual elements which help specify which genre a film belongs to e.g the convention of action films would be weapons and guns

why do we categorise?

the idea of genre grew with the evolution of the film industry, but was particular developed in Hollywood in the 1920/30 at the beginning of the major studios were established. The though of genre was made because it would make it easier for the audience to find the exact film that they would want. It also helps marketing as you could put a film under comedy and it would get more money and more people would want to view it as it is specified for them, where as if you put a horror into comedy genre then it wouldn't get as many views and therefor would loose money.


The importance of genre for audiences and producers?

Also there are certain genres suited for certain ages also the fact that people would have expectations for the film that they are going to view, and if it does not have those expectations then they wouldn't recommended it to a friend. So making sure they use the right conventions to make the film the genre that it is the audience would recommend it to a friend and creating more money.