Meida institutions

      Media institutions

One of the most difficult Media Studies ‘Key Concepts’ to write about meaningfully in your essays is ‘Media Institutions’; but write about it you must if you want to obtain a high grade at the end of your course.

It can help to think about what it means when a concentration of media companies – those that can manufacture high quality media texts and products and distribute them widely and easily – lies in just a few hands. These companies are called ‘media institutions’.

an institution is something that would play a major in peoples lives for example school or the NHS are something that play a big part in peoples lives. It is shown that there is not a lot of people running the large corporations which are involved in all aspects of the media such as fill and television.


 
 
 
 
For example the person who owns The News corporation is Rupert Murdoch who is the CEO of this large corporation. The News corporation own a selection of other companies but the main thing is their news papers which is widely popular within British homes.


~~~> Rupert Murdoch










Concentration of media

Some people believe that the fact some people have huge ownerships of the media it means that also have huge levels of influence and power in what is put of those media sites. For example the music industry is run by just a handful of big names despite the growth of internet music

Also the fact that they can limit points meaning that the media shown to the public can be sympathetic towards a certain story which will then make them fit in to 'the way things are'.

Production Expense

Another way in which large media companies can selected what they want to be printed or shown is that fact that it costs a huge amount of money to produce the quality of media that the public want to see making it harder for smaller companies to get in on the main stories.