sales, subscriptions ratings, figures.
who measures audience?- these are just some of the organisations who monitor audience size- NRS- http://www.nrs.co.uk/
- ABS- http://abc.go.com/
- BARB- http://www.barb.co.uk/
- Bookseller-
There are few new ways in which we can measure audiences:
- Facebook/others social sites
- Online forums- comment tools
- Views on YouTube
- Twitter trends
Within research there are two main types of research:
Quantitative- This is questionnaires and more number based research and they also use closed questions this is to make to generate exact answers. They also make it very factual
Qualitative- Is more reliable on focus groups and interviews, within this also analysis of existing products, also uses open questions to generate answers open to interpretation individual preferences.
Considering Audience
Audience Engagement- This describes how an audience interacts with a media text. Different people react in different ways to the same text.
Audience expectations- These are the ideas the audience have an in advance of seeing a media text. This particular applies to genre pieces. Don't forget producers continually play with or shatter audience expectations
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